BankBlackwell Online Bank

Online banking newcomer BankBlackwell needed an identity that would maximize its credibility and its message with its target audience – young, affluent, community-minded African-Americans.

BankBlackwell

products and rates

Products & rates page

church banking

Church banking home page

The Challenge:

At the beginning of a young business’s life, there is no track record or experience-base to help a potential customer make value judgments. Online banking newcomer BankBlackwell had identified its target audience but needed an identity that would maximize its credibility and its message.

To tell the BankBlackwell story, we used images and colors to emphasize vitality and community. We then supported this look & feel with clear, concise navigation and succinct information. The result was inviting, informative, and effective.

*Project general contractor: Creative Touch Design.


*Services:

  • Creative direction
  • Identity design
  • Site design