Bob Mullen Memorial Golf Tournament

A friend wanted to turn an annual memorial golf game into a larger and more effective fundraising event for cancer research, so he asked his friends to help. This pro bono effort provided the credible online presence needed to draw event sponsors and participants.

Bob Mullen Golf

how to help

How to Help page

The Challenge:

Establish immediate credibility for potential sponsors and participants.

To attract the support of partners and sponsors on par with the American Cancer Society and Morgan Stanley, the site had to respect the seriousness of its mission while still expressing the open, sporting nature of the event. Balancing a sense of tradition with free play, we devised a visual expression that blends good fun with a good cause.

*Project general contractor: Creative Touch Design.


  • Creative direction
  • Site design
  • Copywriting