Corona

Of Grupo Modelo's dozen or so brands, Corona is their flagship in the US market. This illustration, for a print campaign, seeks to extend the Corona brand equity to other Grupo Modelo brands.

Corona

Corona detail

Details

Corona detail

The Challenge:

Present Grupo Modelo beers in a compelling and appetizing way, while leveraging the Corona brand's equity to the benefit of other Grupo Modelo brands.


Services:

  • Styling
  • Illustration