Monterey Bay Aquarium Kids' E-Q

User surveys revealed an underutilization of the Kids' E-Q section of Monterey Bay Aquarium's extensive web site. We were asked to propose an enhanced look & feel for this section which caters to children in grades K-12.

Monterey Bay Aquarium

detail

Detail

Lower level page

Lower level page

The Challenge:

Create a more interesting, age-appropriate look that would stimulate interaction and reorganize content for maximum accessibility. To this end we proposed a dynamic, visually rich look using flash animation and animated rollovers. An information map was created to present highest priority content first while enticing users to explore everything on the page.

*Project general contractor: Creative Touch Design.


*Services:

  • Creative direction
  • Graphic design
  • Information design